LeBron James makes history as 1st pro male athlete to receive a Barbie ‘Kenbassador’ doll
Mattel Inc. unveils the LeBron James’ Ken doll as part of the ‘Kenbassador’ series.
The LeBron doll wears sunglasses, headphones and a blue-and-white letterman’s jacket with “LJ” on the left breast, his number 23 on the right sleeve and Ohio and crown patches on the other. His first name is on the back with “Just a kid from Akron” underneath. His T-shirt says “We Are Family,” a nod to the LeBron James Family Foundation. His blue shoes, of course, are Nikes.
The doll costs $75 and goes on sale Monday.
In an Associated Press-produced video of James seeing the doll for the first time, the “King” expressed his approval, repeatedly calling the doll “dope,” another word for “cool.”
“OK, now we ready,” James said. “I mean, he might need to do a little lifting. Legs look a little skinny. Little fraily little fellow. Nah, that’s dope.”
Mattel senior vice president Krista Berger noted that Ken is Barbie’s longtime best friend and supporter.
“We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation to reach their limitless potential,” Berger said.
